Three Things to Know about Disruptive Innovation.
In today's fast changing world of business, the term ''Innovation'' is largely being used. In this article, you are going to discover Three Things about Disruptive Innovation. Innovation is defined as the
creation of a new way of doing something, whether the enterprise is
concrete (e.g., the development of a new product) or abstract (e.g., the
development of a new philosophy or theoretical approach to a problem).
Innovation plays a key role in the development of sustainable methods of
both production and living because in both cases it may be necessary to
create alternatives to conventional ways of doing things that were
developed before environmental consideration was central to most
people’s framework for making decisions.
The following are Three Things you need to Know about Disruptive Innovation.
# Disruptive Innovation as a process
For instance, an organization may innovate in the way it operates or
delivers services, resulting in greater efficiency, fewer errors, faster
speed of production, and so on.
#Disruptive Innovation requires resources. It does not just happen!
In general, scholars have noted that the best model for producing useful
knowledge about the empirical world (i.e., knowledge based on
observation and experimentation rather than theory or belief) is to
foster the work of many relatively autonomous specialists whose work is
judged by its merits rather than its conformity to pre-existing beliefs
or traditional ways of doing things.
# Disruptive Innovation improves a product or service in ways that
disrupt an existing market
American economist and professor Clayton M. Christensen coined the term disruptive technology (later disruptive innovation)
to describe innovations that improve a product or service in ways that
disrupt an existing market (as opposed to a “sustaining innovation,”
which improves an existing product and reinforces the position of
leading manufacturers in the field). The disruptive innovation often has
characteristics that the traditional customer base does not care about,
and may even be inferior compared to existing products, but will appeal
to a different set of customers with different priorities. The
innovation is “disruptive” not to the consumer (who, at least at first,
has the choice to buy either the existing or innovative product) but to
businesses that may be doing a good job supplying an existing product
and yet see their market disappear as the new technology becomes
widespread.